Monday, May 07, 2012

What Are Flash Cookies Or Local Shared Objects (LSO)?

Hello friends as you know that cookies are small text files used to save information about an individual or their use of a web site. For instance, a cookie can be used to save your login name, your preferences for viewing content, or to track you as you browse the Internet. According to a Jupiter Research study, 58% of online users have deleted cookies from their computer and 39% of users do so on a monthly basis. This regular "cookie tossing" is causing direct marketers to see more invasive methods to track individuals. One of those methods is to set a "Local Shared Object," also known as a "Flash cookie" to track individuals. Simply put, the idea behind this tracking is to set two cookies on the user's machine--a standard cookie that the consumer may erase, and a second Flash cookie that the user probably will keep, because the existence of Flash cookies is not well known.

Flash cookies are set through a mechanism in Macromedia's Flash MX player. According to Macromedia, 98% of computer have some version of Flash on their computers. 

Normal web cookie requires the use of a scripting language outside of Flash (Javascript or ASP, for example). Placing a Local Shared Object only requires the use of ActionScript--the scripting language that controls Flash movies. In its newest version, Flash MX, Macromedia introduced the Local Shared Object, which provided an easier way to store information.

 Normal web cookies can be managed via the preferences dialog of most web browsers, but no similar utility is included for these Flash cookies. It is possible for Flash cookies to remain on user's computer indefinitely, as there is no mechanism to set an expiration date on Flash cookies.Flash ccookies  are  also known as PIE (persistent identification element)

Who can access a Flash cookie? 
 
As with normal web cookies, a domain can only access data that it created; it is not allowed to read Flash cookies created by other domains. This prevents sites from observing user behavior at other sites. 

Where are Flash cookies stored?  
 
Flash cookies are stored in a special directory depending on the operating system on the client machine. They are arranged in directories according to the site that placed them on the computer (look for a file with a .SOL extension):
  • Windows C:\Documents and Settings\[username]\Application Data\Macromedia\Flash Player
  • Macintosh OSX /Users/[username]/Library/Preferences/Macromedia/Flash Player
  • GNU-Linux ~/.macromedia

 Flash cookie cleaners/viewers:-



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